Didi talks about the return of Uber and gives proposals for its regulation

In the middle of the meetings of the National Government and different sectors with the applications of shared mobility, the Chinese Didi – Uber rival – formally presented its proposed regulation to the Ministry. According to the firm, The solution to the legality debate must be in the hands of the National Government and not in individual efforts.

A day has passed since the Uber service in Colombia was reactivated, in a return marked by the desire to avoid losing the market share that it managed to accumulate during the six years it has had a presence. In recent weeks, rivals Cabify, Beat and Didi had reported increases in their download numbers.

The solution for these services in the country must have a clarity of law

Paula Bernal, director of government affairs at Didi, said in an interview with EL TIEMPO that the arrival of Uber “reiterates the need for prompt regulation for this collaborative service scheme”

The most appropriate is that it is the Colombian law that specifies the scheme, conditions and rules, to avoid confusing users. The solution for these services in the country must have a clarity of law, “says Bernal. (We recommend our interview: Hugo Ospina, taxi driver leader, responds to Uber’s return)

Paula Bernal, Director of Government Affairs of Didi for Colombia.

The proposals

In a text that was delivered as a scoop to EL TIEMPO, Didi proposes to the government the option of opening applications for taxi drivers, easing the rates of traditional services and creating a fund for modernization of public service vehicles .

The text, in which they seek to contextualize the experience of the Chinese firm in other markets in the world, expresses that it is appropriate to proceed with the generation of a registry of digital platforms before the Ministry of Transportation.

It also states that “under the regulation that is intended to be created, technological platforms should be allowed to offer a connectivity service between users and socio-drivers, among which a transport service with vehicles registered for particular service under special conditions would be provided” .

With this, the platforms do not acquire the status of a transport company, nor do they assume responsibility as a transporter, but they would have a local presence.

Likewise, Didi states that “there must be concurrence of taxi-type services with services with private vehicles, through digital platforms (…) the platforms must pay a contribution of their net income, for a modernization fund for taxi vehicles. “

It also includes a backup of Contractual and Extra-contractual Insurance (additional to
SOAT) for vehicles.

On the other hand, Didi proposes a concept of “Tariff Freedom”, in which contemplates the existence of the dynamic rate for all platform services with an inspection and control by Supertransporte but guaranteeing “conditions of free competition in the determination of rates through the dynamic rate system”. This means that a regulated minimum or maximum rate would not be sought.

According to Didi, this possibility should also be extended to taxis, so that through the platforms they will be able to access the calculation of rates through these systems.

Uber’s return

Faced with whether Didi would be considering the possibility of adopting an approach similar to that of Uber for its operation, the spokeswoman said that for the moment they are analyzing not only the wording but the implementation of the model proposed by Uber, but that they will continue to meet the Government call to provide their own solutions to the ongoing discussion.

Despite the strength of Uber’s return, the Chinese rival feels confident in the growth they have obtained in the last seven months, since they reached the market.

Those who connected to the platform recently accessed our services and learned about the advantages, so we believe they will continue to do so.

“It has been shown that in digital initiatives The competition is the best vehicle for the best service. Competition drives us to improve every day (…) Users and driving partners who connected to the platform recently accessed our services and learned about the advantages, which we believe will continue to do so. “

Didi, like Cabify, is one of the platforms that makes its technology available for traditional taxis. The function that was enabled at the end of 2019, would have been well received, according to the company, since they estimate that one in three taxis in Bogotá have tested the application. Also, the last day without a car was the first for the brand and according to it generated a positive balance.



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